Introduction
Skincare brands are competing in an 'Era of Consequences'. A more careful consideration of the risks and consequences associated with consumption now characterize buying behavior. Skincare brands must therefore cater towards a more assured, claim savvy, and ultimately demanding shopper that is expressing more sophisticated skincare demands.
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Features and benefits
Utilize product, consumer, and market insight to identify the most pervasive consumer needs and preferences shaping today's skincare market.
Uncover and capitalize on the differing extents to which consumers and industry players prioritize various skincare claims.
Identify and deliver the specific premiumization dimensions that are most important to skincare consumers, thereby starving the private label threat.
Achieve sales growth by developing compelling marketing tactics that better engage a somewhat disengaged skincare audience.
Access proprietary consumer opinion data highlighting the attitude/behavioral disconnect that continues to challenge ethical skincare brand.
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